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Interactive experience

Brandwatch were the official social media monitoring sponsor of #SMWNYC and global sponsor of Social Media Week. As part of the sponsorship they had a stand with some printed collateral, but due to budget restraints were unable to produce the giveaways they had in previous years.

The Solution

The Solution

I came up with the concept of adding self-serve photobooth to the stand. By doing this, delegates could share their image online, and also promote the Brandwatch name at the event.

This significantly reduced the overheads for a giveaway at an event where 3000+ attendees and has subsequently been included in other Brandwatch events.

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